How These Inventors Beat the Counterfeiters That Nearly Destroyed Their Company.

How These Inventors Beat the Counterfeiters That Nearly Destroyed Their Company.

News Article in Entrepreneur Magazine Jul/Aug 2018

Author: Michael Kaplan

15+ min read

This story appears in the July 2018 issue of Entrepreneur. Subscribe »

On Valentine’s Day in 2015, Natasha Ruckel and her husband, Fred, were sitting in their living room in Gilboa, N.Y. Natasha was improvising on the piano, and Fred was listening while messing around with the couple’s cat, Yoda. Fred noticed a ripple in the living room rug, forming a half circle on one side. Again and again he tossed toys into the ripple and a delighted Yoda darted in and out. Natasha looked up from her playing. “That’s when we came up with the idea for the Ripple Rug,” she says.

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