A purrfectly good analysis of a cat product compared with a cryptocurrency!
Author: Andrew Ancheta
With interest in cryptocurrencies on the rise, many prospective investors are returning their attentions to Ripple Labs – the company best-known for strongly promoting the XRP cryptocurrency token and funding their bank-friendly technology with the billions of dollars it has reaped for them.
Meanwhile, cat-owners and internet users are returning their attentions to another valuable asset: the Ripple Rug Cat Activity Mat , which regularly goes viral in the feline-friendly corners of social media.
At first glance it may be hard to distinguish these two similar-sounding assets. But on close inspection, we find a couple of key distinguishing features:
XRP was created in 2012 by David Schwartz, Jed McCaleb and others, as an energy-friendly alternative to Bitcoin. The currency was then known as “ripples,” and in its new guise it is currently the third largest cryptocurrency by market capitalization.
The Ripple Rug is a square of carpet with holes in it. It was designed Fred and Natasha Ruckel as an entertainment for Yoda, an American shorthair tabby. The Ruckels successfully marketed their idea which NPR recently described as “Disneyland for cats.”
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